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CHAPTER 15   •  Operations Management    497
                    Practicing the Skill                                  Situation 2. You are the moderator of a group session with five
                                                                          other people. The purpose of the session is to formulate a plan
                    Follow the directions:
                                                                          that requires consent from all participants. One of the partici-
                    Form teams of three. Analyze each of the following scenarios   pants is so involved with the important details of the plan that
                    and formulate a conflict-handling strategy:           he is delaying the group from reaching agreement. As modera-
                                                                          tor, what would you do in this situation?
                    Situation 1. You are a staff specialist and have been assigned
                    two projects: one by your immediate supervisor and one by the   Situation 3. Your boss has called you into his office and you
                    supervisor  of  another  department.  There  is adequate  time to   find that he wants your opinion about the performance of one of
                    complete both projects by the deadline date; however,  neither   your coworkers. The coworker is your best friend and neighbor,
                    project would be completed with the degree of excellence   but you are inclined to believe that his performance is substan-
                      required by your organization. What would you do?   dard. What would you tell the boss?





                     WestWood Travel Services                            Experiential Exercise
                     To: Ebben Crawford, Director of Operations
                     From: Anne Mendales, President
                     Subject: ISO 9001 Certification

                    I’ve been doing a lot of reading on total quality manage-  process  improvement,  benchmarking, training,  teamwork,
                    ment and I think we need to look at using TQM principles.   and empowerment to our travel business to make us more
                    Since our business has grown from one office with 12 em-  competitive? Write up your analysis in a bulleted list format
                    ployees to five offices with nearly 50 employees, I want   (no more than two pages please) and get it to me by the end
                    to ensure that we’re doing everything we can to meet our   of the week.
                    clients’ needs, especially since we’ve lost some clients to   This fictionalized company and message were created for educational
                    competitors. Could you do an analysis describing how we   purposes only, and not meant to reflect positively or negatively on manage-
                    might apply the concepts of customer focus, continuous   ment practices by any company that may share this name.



                    CasE applICatION  1
                                                               #




                    Tragedy in Fashion



                           lthough one fortunate and lucky young woman was   Rock-bottom  labor  costs  enticed  global  clothing  giants  to
                           pulled out alive after 17 days buried in the rubble,   Bangladesh during the mid-2000s. Many of the retailers that have
                   A over 1,100 workers perished in a deadly factory      relied on these factories are known for cheap, “fast” apparel:
                                                                 59
                    building collapse in Dhaka, Bangladesh, in April 2013.  The   H&M, Zara, Lee,  Wrangler, J.C. Penney, and  Walmart.  And
                    Rana Plaza building collapse is now considered the deadliest   when you’re selling many articles of clothing for $20 and under,
                    disaster in the history of the                                                 it means your costs (especially
                    clothing industry.  As stated                                                  when  being  shipped  from  an-
                    in this chapter, the dynamic   The deadliest disaster in the                   other location halfway around
                    competitive environment  fac-  history of the clothing industry                the world) need to be tightly
                    ing contemporary global or-                                                    controlled. Also, the concept of
                    ganizations  demands  new                                                      fashion trends has changed over
                    solutions, but, as this story                                                  the last two decades.  Where
                    illustrates, sometimes those solutions have consequences—  fashion used to be “good” for an entire season, now fashion
                    tragic consequences. As global apparel retailers reassess their   styles, colors, shapes, and so forth, change, seemingly overnight.
                    operations management strategies, changes are likely to be   Retailers like Zara and H&M have hooked customers on
                    forthcoming.                                          fast fashion—that is, clothes that go from concept and design
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