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CHAPTER 2   •  The Management Environment    61
                    car, clothing, tools, or other physical assets). Some analysts have included the shar-  omnipotent view
                                                                 12
                    ing of knowledge, expertise, skills, or time, as well.  The concept behind the sharing   of  management
                    economy  (or  collaborative  consumption)  is  putting underutilized  assets  to good  use.   The view that managers are directly responsible for
                    Asset owners “rent out” assets they’re not using to consumers who need those assets but   an organization’s success or failure
                    who don’t want to or who can’t afford to purchase them. For instance, SnapGoods is a   symbolic view
                    service through which  individuals lend and borrow expensive household items, such as   of management
                                                                    13
                    cameras, musical instruments, kitchenware, etc., for a fee.  A new startup called Kitsplit   The view that much of an organization’s success or
                    has set up a  sharing arrangement between customers looking for sophisticated, high-end,   failure is due to external forces outside managers’
                                                                                                  control
                    creative-type  equipment such as drones, Google Glass headsets, Oculus Rift systems, or
                    expensive cameras and production companies, studios, and individuals looking to lease
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                    their unused equipment for short time periods.  Some economics experts have said
                    that these  arrangements aren’t really “sharing” but better described as market-mediated,
                    since there’s a service or company that mediates the exchange between consumers. They
                      suggest that the  arrangement is more like an “access economy,” because what consum-
                    ers are  looking for is convenient access to assets they need but don’t have and they’re
                                                                                            15
                    not  concerned with  developing a business or social relationship with the asset owner.
                    Whatever form or  definition it takes, the concept is likely to remain a component of our
                    economic system.
                       The other external component we want to specifically look at is demographics. Why?
                    Changes and trends in this component tend to be closely linked to the workplace and
                    managing.





                                           ◂	◂	◂  From the Past to the Present                  ▸	▸	▸


                          Just how much difference does                   Symbolic view of management:
                            a manager make in how an                       • Manager’s ability to affect performance outcomes is con-
                                                                             strained by external factors.
                                organization performs?                     • Managers don’t have a significant effect on organization’s
                                                                             performance.
                     Management theory proposes two perspectives in answering   • Performance is influenced by factors over which manag-
                     this question: the omnipotent view and the symbolic view.
                                                                             ers have little control (economy, customers, governmen-
                     Omnipotent view of management:                          tal policies, competitors’ actions, etc.).
                      • Managers are directly responsible for an  organization’s   • Managers symbolize control and influence by developing
                        success or failure.                                  plans, making decisions, and engaging in other manage-
                      • Differences in performance are due to decisions and   rial activities to make sense  out  of random, confusing,
                         actions of managers.                                and ambiguous situations.
                      • Good managers: anticipate change, exploit opportunities,   • Manager’s part  in  organizational  success  or failure is
                        correct poor performance, lead their organizations.  limited.
                      • Profits c. Managers get the credit and rewards.      In reality, managers are neither all-powerful nor help-
                        Profits T. Managers often get fired.              less. But their  decisions and  actions are constrained.  Ex-
                      • Someone—the manager—is held accountable for poor   ternal  constraints come from the   organization’s   external
                        performance.                                      environment and  internal constraints come from the
                      • This view helps explain turnover among college and pro-   organization’s culture.
                        fessional sports coaches.
                                                                          If your professor has assigned this, go to the Assignments
                                                                          section of mymanagementlab.com to complete these dis-
                                    Managers:                             cussion questions.

                                   All-powerful                               Talk About It 1: Why do you think these two perspec-
                                   or helpless?                           tives on management are important?

                                                                              Talk About It 2: How are these views similar?  Different?
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