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Wouldn’t it be nice organization’s culture. Before that, how-

to one day ever, we need to look at the external envi-

find a job you enjoy in an organization ronment organizations face.

you’re excited to go to every day (or at “Dynamic forces are sweeping across

least most days!)? Although other fac- the globe, reshaping our lives and creating

1
tors influence job choice, an organization’s a wave of opportunities….” No successful

culture can be an important indicator of organization, or its managers, can operate

“fit”—will I like working here and does without understanding the dynamic exter-

this seem like a place where I can fit in and nal environment that surrounds it. To bet-

contribute? Organizational cultures differ ter understand this external environment,

and so do people. In the second part of this we need to look at the important forces

chapter, we’ll look at what organizational that are affecting the way organizations

culture is and what elements make up an are managed today. •

Learning Outcomes

2-1 Explain what the external environment is and why it’s important. p. 59

2-2 Discuss how the external environment affects managers. p. 63

2-3 Define what organizational culture is and explain why it’s important. p. 67

2-4 Describe how organizational culture affects managers. p. 69

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