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60    Part 1   •  Introduction
                                              After  several  years  in  crisis  mode,  the  U.S.  economy  and  other  global  economies  seem
                                              to have turned the corner. However, it’s not now, nor will it ever be, smooth sailing in the
                                                economic arena for managers. After all, when you’re dealing with important factors such
                                              as jobs, incomes, prices of natural resources and consumer goods, stock market valuations,
                                              and business cycle stages, managers have to pay attention to those that could constrain
                                                organizational decisions and actions. Here’s a quick overview of some of the more interesting
                                              characteristics of today’s economy that have the potential to influence a manager’s planning,
                                              organizing, leading, and controlling:
                                              •  The slowdown in productivity has moderated globally although it continues to lag in the
                                                United States. Productivity (how much a worker produces in a hour) is an important mea-
                                                sure of how well an economy is doing. Factors that affect productivity include types and
                                                pace of innovation, changes in work practices, technology, levels of workforce education/
                                                training/skill, etc. 3
                                              •  Global trade, which grew strongly from the late 1970s through 2008, collapsed during the
                                                last global recession and has continued to be sluggish. Some analysts are wondering if this
                                                is an indicator of a potentially major macroeconomic change where the world economy is
                                                becoming less connected. 4
                                              •  Total U.S. employment is up. The 5.5 percent unemployment rate was the lowest level in
                                                over seven years. However, the downside is that the strongest employment growth has been
                                                in low-wage jobs. 5
                                              •  Many U.S. workers (nearly seven million) are trapped in part-time jobs, unable to find full-
                                                time work. 6
                                              •  Many businesses in low-wage industries (restaurants, retail, warehousing, and  other
                                                  services) are using part-time workers to soften the impact of health-care law  mandates. 7
                                              •  According to a New York Times poll, only 64 percent of Americans state that they still
                                                  believe in the American dream—work hard and you can achieve success and riches. This is
                                                the lowest number in two decades. 8
                                              These low poll numbers possibly reflect a significant risk identified by the World Economic
                                              Forum facing business leaders and policy makers over the next decade:  “severe income
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                                               disparity.”  Let’s briefly look at this issue to show that managers are  constrained not just by
                                              the actual economic numbers, but also by societal attitudes about the economy.

                                              Economic inEquality and thE Economic contExt.  A Harris Interactive Poll
                                              found that only 10 percent of adults think that economic inequality is “not a problem at all.”
                                              Most survey respondents believed that it is either a major problem (57 percent) or a minor
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                                              problem (23 percent).  Why has this issue become so sensitive? After all, individuals who
                                              worked hard, took risks, and were rewarded because of their hard work or creativity have
                                              long been admired. And yes, an income gap has always existed. In the United States, that
                                              gap between the rich and the rest has been much wider than in other developed nations for
                                              decades and was accepted as part of our country’s values and way of doing things. However,
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                                              our acceptance of an ever-increasing income gap may be diminishing.  As  economic
                                              growth languished and sputtered, and as people’s belief that anyone could grab hold of an
                                              opportunity and have a decent shot at prosperity wavered, social discontent over growing
                                              income gaps increased. The bottom line is that business leaders need to  recognize how soci-
                                              etal attitudes in the economic context also may create constraints as they make decisions and
                                              manage their businesses.
                                                  Lastly, in this section on the economy, we want to take a look at an interesting phenom-
                                              enon taking place in the United States and around the globe—the sharing economy.


                                              thE Sharing Economy.  Have you heard of  Airbnb, Uber, Zipcar, SnapGoods?
                sharing economy               These are just a few of the companies—maybe you’ve used one—that are part of a fast-
                An economic environment in which asset owners
                share with other individuals through a peer-to-peer   growing phenomenon called the “sharing economy.” What is the sharing economy? It’s
                service, for a set fee, their underutilized physical   an  economic environment in which asset owners share with other individuals through
                assets or their knowledge, expertise, skills, or time
                                              a peer-to-peer service, for a fee, their underutilized physical assets (such as a home,
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