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P. 6

CORE MARKET TRENDS

Trends driving market growth

With pet ownership rates continuing to rise the target

market will expand and allow new penetration points.

Within the eCommerce sector, there is signiﬁcant room

for maturation, as customer preference for shopping for
pet products and services online is estimated to grow at

a 9.40% growth rate.

Millennials represent the largest portion of pet owners

and brands must understand how millennials differ from
other generations.

1.Source: https://commonthreadco.com

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