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SWOT ANALYSIS
Strong and tenured team New market entry
o Tenured and experienced team of S W o New market entry now building
professionals positive reputation
o Possibility to target customers o Capital intensive in inventory and
with different needs marketing costs
o Industry traditionally associated to o Stiff cost structure mostly
great margins featuring fixed costs
Negative externalities Growing markets
o Rising interest rates and growing o Possibility to scale growth at a
cost of capital regional level
o Possibility for new competitors to T O o Huge market potential with a solid
enter the market demand
o Economic downturns could o Lack of competitors with a similar
reduce the spend power complete offering
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