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With more than 160,978 households in our target group, the

                                     minimum Austin, TX TAM (total addressable market) for a

                                   premium pet grooming, products, and services company is

                                                                   estimated at $402.40 million







                            Estimation of the minimum TAM (total addressable market)

                            for a premium pet grooming, products, and services
                            company in Austin, TX, includes three key passages:





             o    The Austin, TX population counts more than 965,872 people, If we considered
                  an average of around three people and two pets per household, the number of
                  households would be estimated at 321,957 owning 643,914 pets.

             o    We estimate that roughly 50.00% of these people have preferences, personal
                  situations, tastes, or constraints that would discourage them from visiting our
                  store or requesting our services.

             o    Considering an estimated spend of $2,500.00 per customer per year, the total
                  addressable market is estimated at around $402.40 million.







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