Page 10 - PowerPoint Presentation

MARKETING STRATEGY

Marketing mix
Product Place

Vast selection of Online discovery
outstanding pet products touchpoints on premise
and services service delivery
o Direct marketing, word of mouth, and referrals

o Press, magazines, blogs, interviews,
newspapers
Price Promotional
o Landing pages for SEO and conversion funnels
Performance marketing o Performance marketing, Google and Instagram
Market penetration content marketing press
price point coverage influencer ads

marketing o Social network, content and influencer
marketing

Distribution channels o Guerrilla marketing in selected retail locations

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