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Your tone, your words, your way of “What does your natural voice sound
4. VOICE
expressing truth. like when it’s not filtered?”
How you present visually and “Does how you look and move match
5. STYLE
behaviourally. what you believe?”
Evidence of impact - projects, “What are your receipts? Where’s the
6. PROOF
results, outcomes. track record?”
Your pull factor - not hype, but “What do others remember you for
7. MAGNETISM
resonance. and why?”
What people say when you’re not “What are you already known for and
8. REPUTATION
in the room. is it accurate?”
The overall impression you leave. “Is your signal clear, consistent, and
9. SIGNAL
intentional?”
PART 2: THE OUTER SIGNAL
These 9 perception-based ingredients determine how others trust and value you. They either
strengthen or weaken your brand.
Element What it means Chat Prompt / Human Reflection
Do people believe you’ll do what Where does your brand build (or
1. TRUST
you say? lose) trust?
Do you feel real and grounded? Are you trying to share YOU, impress
2. AUTHENTICITY
or connect?
Is your message clear and Can someone describe you in a
3. CLARITY
focused? sentence and get it right?
Are you seen, known, and Where do you show up and where
4. VISIBILITY
showing up in the right spaces? are you missing?
Do your words, actions and What’s repeated in your presence -
5. CONSISTENCY
presence match over time? good or confusing?
Do you show depth and Where are you clearly the ‘GoTo’?
6. EXPERTISE
credibility in your field?
Do others advocate for you and Who are your allies and who’s in
7. RELATIONSHIPS
your work? And you for them? your brand tribe?
Do you stand out for the right What’s your edge - your angle - your
8. DIFFERENCE
reasons? uniqueness?
Do people understand the value What’s your ROI - human, business
9. VALUE
you bring? or both?
PART 2: THE TASKED CORE – WHAT YOUR SIGNAL IS BUILT ON
Underneath every strong brand signal is a clear foundation. That’s where TASKED comes in: the
6-part foundation of everything above:
TALENTS What comes naturally or has been mastered (your power source).
ATTITUDE Your mindset, outlook, and emotional tone. How you show up.
SKILLS The practical capabilities you bring to the table.
KNOWHOW + Your expertise (learned wisdom) and network - the depth and reach
KNOWWHO of your value.
EXPERIENCE Your life and work story - the shape of your journey.
DELIVERABLES What you’ve created, delivered and impacted. The visible proof.
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