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STRATEGY 8: A BRAND TO GET NOTICED

               A.   INTRODUCTION: Live your story. Grow your reputation. Get seen for
               who you really are.

               THE QUESTION


               How do I best prepare for the future - by building my personal brand?
               THE REAL QUESTION


               “What if I feel invisible - like no one really sees what I bring? And deeper still… what if I show up
               and I’m still not enough?”

               Because when everything around you is changing - the jobs, the tools, the rules - it’s easy to start
               questioning your value.

                   The term personal brand might sound glossy, but what it really means is this:
                Getting comfortable with your story, finding your voice, and building the courage to
                                         show up before you feel fully ready.
                                   This prompt is for anyone who’s done the work
                                     but feels like they’re still waiting to be seen.
                                       It’s not about ego. It’s about ownership
                                    and getting intentional about how you are seen.

                   You don’t need to perform or get permission. You need to be real and show up
                           in a way that the world can recognise, remember, and respect.

               THE BREAKTHROUGH

               “What if I’m doing all the inner work… yet no one sees it? How do I grow a visible, credible brand
               that’s true to me and helps me find my people, not just polish a persona?”

               This is the pain point of many mid-career professionals: They’ve evolved - but their presence
               hasn’t caught up. They’re still editing themselves, waiting to be picked, or unsure how to show
               up without sounding fake. They don’t want to perform - they want to connect, lead, and be seen
               as someone who makes a difference and matters.





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