Page 39 - LifeWork HumanAi POWER STORY SIGNAL

Build Your Personal Brand OS - Strengthen Your Signal and Tell the Story of What’s Next

This is where your personal brand becomes real - not as a logo or a polished LinkedIn banner, but
as a living, breathing expression of who you are and how you show up in the world. Each of these
is a story-building block, a signal amplifier - and a practical place to start.
1. BRAND YOU This is your honest, identity-led narrative that answers: “Who am I
STORY becoming, who do I need to be and how do I want to be seen?” It’s where
your reinvention story starts. Rooted in past truth, written for future fit.
This is how you show up – a reflection of who you are. The real authentic
2. IDENTITY, you. It’s not about dressing for someone else - it’s about aligning your
IMAGE & STYLE energy, tone, and style with the version of you that’s stepping forward.
This is about congruence. Your walk, your words, your choices - do they
match your story?
This is where your substance lives - your lived experience, your
3. TASKED differentiators, your wisdom. Once you’ve clarified your TASKED identity,
STORY & POV you can shape your POV: What do I believe, why does it matter, and what
do I want to say? What’s your perspective you want to share - your lived
truth, your stake in the ground – you want to be known for?
4. TRIBE, Your signal travels fastest through relationships. This is visibility through
LINKEDIN & community - moving from passive contacts to active community -
NETWORK connect, contribute and curate your ecosystem. Who sees me? Who do
I serve? Who amplifies my work? Who is in my Tribe?

5. PROFILE & This is about shaping how people first see and deepen into your brand.
PORTFOLIO Your profile tells the story. Your digital shelf. Your proof point playground.
This is where you shape and showcase how people see you - not just your
bio, but the evidence of what you bring and believe.
Your credibility keepsakes. What have you created, contributed to, led,
6. PROJECTS & fixed, delivered or championed? And how are you capturing the story of
TESTIMONIALS that? This is making your value visible. Build from: wins, pivots, thank-you
notes, before/afters – seek out quantifiable impact. Projects show
expertise in action. Testimonials build trust. Results create signal.
This is about showing up where it matters, saying something real and
7. SOCIAL letting people see you grow. It’s your bridge between past and future -
STORY written in real-time. This is where your brand becomes a conversation.
DIALOGUE It’s not about performance and posts - it’s about participation. Where
am I choosing to show up? What story am I building across platforms and
time?
This is the bit most people skip. But it’s the one that makes all the others
8. LOVE LIFE & believable. This is the beacon. It’s not a performance - it’s your presence.
LIVE IT! When you’re living a life that reflects your values and energy, people feel
it. You become magnetic. Not because you’re polished but because
you’re REAL. Play the game. Be in the arena. Don’t spectate your own life.

It’s the GAME... PLAY!
You don’t build your personal brand from the sidelines. You build it by stepping into the arena.
It’s not about being perfect - it’s about being present, consistent, and real. Your story isn’t a
résumé. It’s a signal. This OS gives you the map. The story gives you momentum. The work gives
you credibility. You’re not here to be impressive. You’re here to be real — and relevant.

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