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that type or work" or "Wow, I didn't know you had that experience," which will prompt

them to a) reach out to you directly in hopes of bonding over a shared
interest/experience, or b) introduce you to someone they feel would get a lot out of
connecting with you, and vice versa.

We can't tell you how many times we hear from Shippers, halfway through Ship 30 for
30, how the simple act of writing and publishing online prompted someone in their

network to reach out with a job offer, a potential client, a new friend they should meet, a
speaking opportunity, and so on.

All of these rewards come as a result of "scaling yourself."

Which is as easy as writing & publishing stories and insights online.

Clarifying Your Thoughts

If writing is a forcing function for thinking, then writing online is a forcing function for
measuring how your thinking resonates with readers.

While we certainly believe there are benefits to using writing to think more clearly, the
real "stress test" happens once you publish your thinking in the world. That's when
people have an opportunity to follow your train of thought, think about it themselves, and

then share their own interpretations. And you arguably learn more by listening to the
way your writing/thinking resonates with other people than you do by writing and
thinking about the topic all by yourself.

Which is why we are such huge advocates for Practicing In Public.

Building A Library Of Content (That Pays Dividends)

And finally, writing online has compounding effects that legacy writing does not.

Every time you hit publish, you are "spinning the wheel" and playing the game of Digital
Distribution. You have no idea whether the thing you write & publish today will fall flat—
or if it will be your most viral, most-read piece of writing in history. Wouldn't you like to

find out?

Furthermore, when your long-term focus is on building a library of content that can
stand the test of time, your daily average number of views goes up, the bigger your web
becomes, the easier it is for new readers to get exposed to your work, and on and on

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide