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At the beginning of every Ship 30 for 30 cohort, we encourage writers to pick 3 Content

Buckets they'd like to explore over the next 30 days.

General Audience: For example, if you are interested in writing about Productivity,
then the Productivity is a massive category that can appeal to lots of different types
of readers. This would be your General Audience.

Niche Audience: Then, under the umbrella of "Productivity" you would pick a niche
to explore. Maybe it's "Productivity Hacks For New Moms Trying To Find Work-Life

Balance" or "How To Be A Productive Manager In A Large Organization." These
clarified audiences are, by definition, "smaller" than your big General audience—
and that's a good thing. Your Niche audience should be smaller, more specific, and

hyper-targeted to a certain type of reader.

Industry Audience: Your Industry audience is then content designed to speak to
the future of whatever industry you are writing about—General and/or Niche. For
example, if you are writing about Productivity, you would write content here about

"How We Will Define Productivity 20 Years From Now" or "These X Software Tools
Will Change The Way We Measure Productivity In 2030." This futurism content is a
great way of establishing yourself as a leading voice in your category/industry.

Now, of course, everyone's big question right out the gate here is:

"Well what if I don't know who my audience is? What if I can't pick a niche? What if I
don't want to pick a niche?"

That's fine.

But let's start somewhere.

By going through the exercise and forcing yourself to commit to 3 defined Content

Buckets for 30 days, you will learn (very quickly) what's working and what's not. Then,
as your flywheel starts to spin, and as you start to gather data on your writing, you will
be able to make conscious decisions as to how you want to pivot your writing over time
—and what audiences are clearly engaging with your work. But you have to plant your
flag and start somewhere.

Now, with your 3 Content Buckets defined (again, you can change these later), here's
how to start generating ideas.

We call this our Endless Idea Generator.

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide