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the flywheel spins. At a certain point, your library will get to be so big that any reader

               who steps foot in or around your category of topic will inevitably come across your work.
               You will "own" that part of the Internet.



               Treat Your Writing Like A Startup

               The other way we like thinking about online writing is like this:

               As a Digital Writer, you are (essentially) an entrepreneur.

               And your writing is your startup.

               Digital Writers iterate quickly:

                    Make small bets


                    Listen to the data

                    Double-down on what's working

                    Repeat

               As a result, Digital Writers are usually the ones who go from never having
               written anything online before to suddenly accumulating hundreds of thousands, even

               millions of views—and more importantly, turning those views and proven content
               buckets into paid products, newsletters, services, and businesses. Why? Because
               they're the ones with the data. They don't have to guess what readers want. The data is
               telling them, objectively, "When you write about X, readers fall off. But when you write

               about Y, readers go crazy. Do more of Y, and less of X." They treat their writing like a
               science experiment.

               It's no longer sufficient to just say, "Someone will spot my genius," and go on writing by
               yourself, alone in your apartment.

               If you are a writer in the digital age, you are an entrepreneur, and your writing is a
               startup.

               Which means you need to get your product out in front of customers, gather feedback,

               and iterate.


               Becoming A Prolific Digital Writer

               Finally, becoming a Digital Writer is all about letting go of perfectionism.






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