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As you increase the level of specificity, you gain clarity (at each step) as to what exactly
you want to write about.
Specificity is the secret.
Here’s another example: let’s say you want to write about “teaching.”
V2: “I want to write about teaching online.”
V3: “I want to write about teaching online to scale knowledge.”
V4: “I want to write about teaching online to scale knowledge so you can have
a bigger impact, work less, and exponentially increase earnings.”
The goal here is to get so specific that you feel like you actually can’t get anymore
specific. You’ve made it abundantly clear who (exactly) this piece is for, and more
importantly, who it ISN’T for. A lot of writers shy away from this level of specificity. Don’t
be one of them.
Step 2: The Credibility
You don’t need to be Oprah or Tony Robbins for people to see you as a credible source
of information.
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide 
