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Step 3: The 4A Paths







































               When most writers sit down to write, they usually say to themselves, "I want to write
               about X."

               Well, X is usually a pretty broad topic. And there are lots of different ways of
               approaching X.

               For example, let's say you sit down and say, "I want to write about achieving financial

               freedom." OK, well that's a pretty big topic—so how do you want to slice the pie? Do
               you want to explain to readers how they can start saving & investing money to achieve
               financial freedom (actionable)? Did you just read a study about financial freedom in the
               United States and do you want to explain what the numbers mean for people who are

               afraid they don't have enough money saved up for retirement (analytical)? Did you
               overcome a mountain of debt to become financially free yourself, and do you want to
               motivate others to do the same (aspirational)? Or do you want to explain to readers
               why the root cause of financial illiteracy, and why so many people struggle to achieve

               financial freedom, is because of the emotional relationship they have with
               money (anthropological)?









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