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an easier time reaching readers because that's a question a LOT of people have.

Whereas if your writing is answering a smaller, more niche question ("What are tax laws
in Illinois?), you are probably going to reach less readers—but the ones you do reach
are going to be much more engaged.

And this is the trade-off.

General topics tend to attract larger audiences, but the engagement you receive will not
translate into long-term readers. You'll see comments like, "Nice job!" or "Love it!" But
that's about it. Views are high, but loyalty is low.

Niche topics, on the other hand, tend to attract smaller audiences, but the engagement
you receive will be potent. Niche topics are usually exactly what a reader is looking for,
prompting them to respond with thoughtful comments or questions, or bookmark the
piece to come back to again and again. Views are low, but loyalty and engagement is
high.

Neither one is right or wrong.
It's just worth understanding which goal you are trying to work toward.

Otherwise, you'll write something for a Niche audience, and then get frustrated when
views are low. Well, that's because you're measuring the wrong outcome!

How To Make General Topics, Niche—And How To

Make Niche Topics, General

As you begin writing and publishing online, you will learn which types of content engage
your target readers.

However, there are benefits to writing both for General and Niche versions of your
audience.

General: Introduces new potential readers to your category.

Niche: Engages current readers in your category.

Think of General & Niche audiences as a dial, and in everything you write, you are

choosing how far you'd like to twist the dial in either direction.
For example, let's say you want to write actionable pieces about how to become a better

designer.

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide