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Name the audience: If you write something like, "How To Make More Money,"

that's aiming to answer a pretty general, universal question. But this topic
immediately becomes Niche if you name the audience specifically: "How To Make
More Money As A Writer." Or, even more Niche: "How To Make More Money As A
Multilingual Translator." If you aren't a writer or a multilingual translator, you aren't
going to click & read this sort of content (and again, that's a good thing). Same goes

for naming places and demographics: "How To Make More Money As A Writer In
Chicago." Or, "How To Make More Money As A Millennial Writer."

Name the outcome: Sticking with the above example, if "How To Make More
Money" is General, then a different Niche version might be, "How To Make More

Money So You Can Buy Your First House." Or, even more Niche: "How To Make
More Money So You Can Build A Music Studio In Your Backyard." Naming the
outcome is another way of very clearly telling readers WHO this is for and who
this isn't for.

Name the process: If the audience is who you're writing for, and the outcome is

what the audience gets in return, then there's another opportunity for specificity
here by naming the process by which that outcome gets unlocked. For example,
"How To Make More Money As A Writer Without Leaving Your Couch." Or, "How To

Make More Money As A Writer Ghostwriting For CEOs." Naming the process gives
readers another point of context, helping them decide whether this is something
they'd be interested in reading or not.

All of these things are decisions you have to make as a writer.

And will become the foundation of your headline.

Framework #3: Writing Headlines Readers

Can't Help But Click On

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide