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Here are a few ways to make your content accessible to a wider number of people

(General):

These 4 Drawing Exercises Won't Just Make You A Better Designer—They'll Help
You See The World More Clearly

7 Timeless Examples Of How Light Can Change The Mood Of A Room

The 10 Most Beautiful Car Designs In Human History

Each one of these headlines is attracting more than just designers. You might be a car
fanatic who wants to see beautiful, timeless car designs. Or you might be an architect

who wants to learn how to better utilize light. Or you might be an art student who has no
idea what to do as a career long-term. The point is, your content is not singularly
focused on a Niche, but still has to do with the general category of "design." As a result,

wider audiences are able to get introduced to your work.
Now, let's flip it.

Here are a few ways to take these same exact headline ideas and rewrite them through
a more "niche" lens—let's say "building a career as a designer."

If You Practice These 4 Drawing Exercises Every Morning, You Will Have No
Problem Getting Hired As A Designer Anywhere

Why Every Designer Should Master How Light Can Change The Mood Of A Room:

7 Timeless Examples

Want A Career As A Luxury Car Designer? Study These 10 Timeless Designs

All of a sudden, the same "ideas" become much more niche, much more targeted to a
specific type of reader, and in many ways exclude the general audiences you're likely to

attract in the first set of headlines. This is a good thing.
One of the biggest mistakes writers make is thinking they need to "create something for

everyone." In reality, creating something for everyone means making something for no
one. You do not want to try to appeal to EVERY type of reader in the world. Instead,
your goal is to use specificity to force a binary decision: either this piece is exactly what

the reader is looking for, or it's not. And the more binary you can make that decision, the
more likely you are to attract the readers you want, and repel the ones you don't.

Other Ways You Can Make General Topics More Niche:

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide