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Before readers click and read anything on the Internet, they need to know the answer to
3 very important questions:
WHO is this for?
WHAT is this about?
WHY should they read it? (What are you PROMISING, and what do they get in
exchange?)
Instead, what many writers (both beginner and advanced) do is they write headlines that
attempt to be "mysterious" or "creative" (whatever that means), but in no way answer
these questions for the reader. As a result, headlines look something like this:
"A Forgotten Moon"
"The Trees"
"Don't You?"
And so on.
What these writers fail to realize is these types of headlines are actually quite selfish.
They expect the reader to adjust to the writer, to give the writer their attention without
knowing what they're going to get in return.
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide 
