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The Success Story: "How This Small Team Managed To Secure A Six-Figure
Investment In Less Than 1 Week"
Things That Shouldn't Go Together: "7 Things KFC And Miley Cyrus Have In
Common"
For The Industry: "3 Things All Successful Small Business Owners Do To Stay
Profitable"
Topic Within The Topic: "7 Ways The Real Estate Industry Is Changing (And How
You Should Be Investing Your Money)"
X Number: "13 Things Mentally Strong People Don't Do"
The Golden Intersection: Answering The Reader's
Question x Telling A Personal Story
The final framework we share with writers when it comes to writing headlines and
content that speaks directly to readers is what we like to call The Golden Intersection.
If you notice, the best content on the Internet does two things simultaneously:
Answers the reader's question
Tells a personal story
For example, if you write an article or essay titled, "The 7 Secrets To Becoming A
Millionaire," and you give readers actionable steps they can take to become a
millionaire themselves, that's great. But what makes that essay or article 10x more
memorable is if you pair that actionable advice with a personal story (even if it's only a
few sentences in the introduction): "When I was 19 years old, I was broke as broke
could be. I was living with my mom, who was unemployed. My dad had left when I was
a kid. And I grew up on food stamps. Fast-forward to today, I just turned 30 years old
and have a little more than $1,000,000 in liquid assets. The path I took to becoming a
millionaire is something anyone can do. Which is why I want to share the steps I took
with you. My goal is to shorten your own growth curve so that you can get out of
whatever bad situation you're in, become a millionaire, and achieve financial freedom
yourself."
Those few sentences immediately make the content more relatable, more trustworthy,
and more memorable. They also act as a doorway for readers to connect directly with
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide