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the author's personal story. They will remember those details.

Similarly, if you are writing about achieving financial freedom but going on and on about
your personal story (without giving the reader anything they can do themselves), your

content might be emotionally engaged but it isn't very actionable.

Readers want both.

So, answer their question, and then tell them a (short) story about how you learned
what you're explaining to them, or how you overcame the obstacle you're encouraging
them to overcome, etc.

Readers usually come for the actionable advice, but stay for the personal stories.

Framework #4: Formatting Your Writing For

Skimmability

Here's a brutal truth that takes new Digital Writers a long time to learn:

Readers on the Internet don't read—at first.

What they do is they skim. And then, once they've decided whether or not this piece of
writing speaks to their interests, then they go back and start reading.

As a result, what separates content that attracts millions of readers versus content that
falls on deaf ears (even if the words on the page are identical) usually comes down to
formatting. If your online writing is full of big, blocky paragraphs and no subheads,

readers are going to think, "Wow, this looks taxing. I have no idea what this is even
about—or if it's going to be worth my time." Whereas content that alternates between
big paragraphs and short, single-sentence lines, and is organized with bolded subheads
makes it very easy for readers to get a sense of what the piece is about before they

even start reading. Visually the piece looks actionable, easy to follow, and quick to read.

Skimmability = Readability

If your online writing isn't skimmable, it's not readable.

For legacy writers and "purists," this is a hard pill to swallow. Legacy writers want to
believe they are the one who is important (not the reader), and that readers should

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide