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a section that speaks to their wants, needs, desires, or questions, that's where they are

going to start reading. And if, when they start reading, they find your content valuable,
insightful, memorable, etc., they that's when they are going to scroll back to the
beginning and start reading.

Here's what Wheels & Spokes look like in action:

Lists, Bullets, and Bolded Sentences

Ah, but the fun has just begun.

Once you have your essay or article (or book) organized in Wheels & Spokes, you can
then start adding decorations: lists, bullets, bolded sentences, italics, etc. These smaller
lists make it even easier for readers to quickly get an idea of what you're writing about

and, more importantly, what's in it for them.

For example, anytime you find yourself writing a paragraph that is "listing" things out, it's
worth questioning whether that paragraph can be re-formatting in the form of a bulleted
list. "The first thing you want to do when writing online is prep the page. Then, once
you've prepped the page, see where you can turn long paragraphs into short bulleted

lists. Third, get rid of any excess description—readers don't want to hear you say the
same thing eight times."

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide