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1/5/1

The 1/5/1 sequence is the exact same as the 1/3/1 sequence, except with two more
sentences in the middle for added description and/or explanation.

Here's how it works:
This first sentence is your opener.

This second sentence clarifies your opener. This third sentence reinforces the point
you're making with some sort of credibility or amplified description. This fourth sentence
builds on that credibility or description, giving added context or new information. This
fifth sentence explains to the reader why you're telling them what you're telling them.
And this sixth sentence drives home the point.

This seventh sentence is your strong conclusion.
If you notice, the part of the sequence that is being expanded in the middle—not the

beginning and not the end. That's because you want readers to have easy "on-ramps"
and "off-ramps" to the most important parts of your content (which is usually in those
big, bulky paragraphs). So, to make those big, bulky paragraphs feel more accessible,

make the sentence leading in and the sentence leading out clear, concise, and most of
all, short.

Here's an example of the 1/5/1 sequence in action:

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide