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The 2 Most Important Uses For Subheads: Wheels & Spokes

When organizing your content, there are two different types of headings you should use.

Wheels: Big headings (H1) that signify the beginning of a new overarching section.

Spokes: Small headings/subheads (H2 or H3) that separate important sections
within the overarching section.

Since most essays and articles online fall between the 300-800 word range, you usually
don't need to use both Headings & smaller subheads (because there's only so much

room). For example, in the "Prep The Page" example above, each "reason" in the article
is listed out using a heading. In this case, it really doesn't matter if your headings are big
(H1) or smaller (H2 or H3) because they are all fulfilling the same purpose: separating
ideas.

However, in longer-form blog posts and ultimate guides (like this piece here), it makes

sense to use both to make sure readers are following your train of thought. Each major
section would open with a big heading (H1), signifying the purpose of this overarching
section. And then each sub-section within would be separated by subheads (H2 or H3),
signifying where one idea stops and the next idea begins.

Using headings are an easy way to make your writing more "skimmable," and to also

make it easy for readers to scroll and find a section that hooks their attention. If they find

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide