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Here are some of the most common writing rhythms and how you can immediately put
them into practice.
1/3/1
This first sentence is your opener.
This second sentence clarifies your opener. This third sentence reinforces the point
you're making with some sort of credibility or amplified description. And this fourth
sentence rounds out your argument, guiding the reader toward your conclusion.
This fifth sentence is your strong conclusion.
What makes this 1/3/1 sequence "work" is that the first sentence and the last sentence
act as bookends to the bulk of the content in the middle. These single-sentence lines
make the reader feel as though they've reached a checkpoint, which acts as a small
dopamine hit encouraging them to continue reading.
1/3/1 is an especially great framework for introductions and openers, but the truth is, it
can be used anytime, anywhere within your writing. In fact, you could write an entire
essay or article (or even book) using the 1/3/1 sequence and readers wouldn't realize
you were following a pattern. They would just think to themselves, "Wow, this thing flows
so well! It's so easy to read."
Here's an example of the 1/3/1 sequence in action:
You can read the piece in full here.
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide