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General Audiences vs Niche Audiences

The next big question you need to ask yourself when writing online is, "Who is this piece
of writing for, specifically?"

While The Endless Idea Generator can be a powerful way of coming up with new ideas,
there's a second piece that is equally as important—and that's deciding whether your
actionable, analytical, aspirational, or anthropological content is for a General audience

or a Niche audience (going back to the 3 Content Buckets).

The mistake writers make here is thinking their job is to write what they want to write
about, and then figuring out how to get their writing in front of "millions of people."

But that's making a pretty big assumption. That's assuming "millions of people" are
interested in the topic you just wrote about. And especially with more niche topics, that's
probably not the case.

Instead, we encourage writers to start with the end in mind:

Every single piece of writing, in some way or another, is answering a question for the
reader. That's why they clicked in the first place—"I want to know the answer."

So, if your Atomic Essay or article or long-form blog post or book is answering a big,
overarching, universal question ("How do I make more money?"), you are going to have

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide