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When you slow down and really break a topic down, you start to realize there isn't

               enough clarity in saying, "I want to write about X." And the reason so many writers sit
               down to write, only to give up 5 minutes later, is because this is the first BIG realization
               they have to confront. They thought they knew what they wanted to write about, only to
               get into the writing and realize, "Wait, there are a hundred different ways I could say this
               —and I don't know which one is right."


               Which is why we encourage writers to start here, first.
               Take your topic, and then challenge yourself to pick a direction.


                    Actionable (here's how)

                    Analytical (here are the numbers)

                    Aspirational (yes, you can)

                    Anthropological (here's why)

               The idea here isn't to write about one topic, one time. The idea is to take whatever you
               want to write about and write about it over and over again using different frameworks:

               you should write about it through an actionable lens, an analytical lens, an aspirational
               lens, and an anthropological lens (because each piece will yield a different result).
               Then, as you write and publish each kind, you will start to learn which ones readers

               enjoy the most. You'll learn (objectively through data), "Oh, when I write actionable
               pieces about how to achieve financial freedom, readers love that. But when I try to write
               aspirational pieces, readers don't seem to engage with that content very much."

               This is how you start growing exponentially as a Digital Writer.


               Step 4: The Proven Approach



























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