Page 36 - Energy and Ideas Get More Business 2023 v 2 flip

pitch

“Depth of conviction counts more than height of logic,
and enthusiasm is worth more than knowledge”
First things first David Peebles
How long have you got? In person or online? If competing - where are you in the schedule? Who will
be there? What are the most important messages in your proposal that differentiate you? Who are your
team and how can you play to their strengths? How can you make it exciting and compelling? How can
you use technology as an enabler?
TIME with the TEAM, TIME to be CREATIVE,
MUSTS
TIME to REFLECT and TIME to REHEARSE

Begin Hook to grab attention and tell them what you are going to tell them

Middle Tell them the important bits – only 3 to 7 main points

End Tell them what you told them and why they need to work with you

1. Good presenting is about entertaining as well as There are 8 stages to carry out when
conveying information. People retain more if they are designing a presentation.
enjoying themselves and feeling relaxed.
2. You have 30 seconds in which to make a positive impact 1. Determine your customer brief,
and good opening impression, so make sure you have a objective, and problem statement.
good, strong, solid introduction, and rehearse it. 2. Creatively brainstorm with others.
3. Try to build your own credibility and create a safe 3. Outline, plan and structure the
comfortable environment for your audience. content.
4. The average attention span of a listener is only 6-8 4. Research, prepare and design your
minutes, so intersperse your material with ‘spice’ and a material for pre, during and post
variety of stimuli, media and movement to maintain presentation.
maximum interest. 5. Rehearse, rehearse and rehearse.
5. Remember to be real, show you want the business 6. Check the technology.
through the energy you put into the presentation, relax 7. The presentation.
into it and enjoy yourself! 8. Review and learn.