Page 38 - Energy and Ideas Get More Business 2023 v 2 flip

ideas

1. Go looking for them — they are
the key to differentiation.
2. Get outside your comfort zone and
Problems cannot be solved by challenge yourself.
thinking within the framework in 3. What’s new – keep up to date.
which they were created 4. Aim for quantity of ideas initially
Albert Einstein not quality.
5. Incubate—once found give them
Take a fresh look at what you do. We can all time and space to blossom.
generate new ideas. Creativity is about 6. Conversations are key — keep
searching for new patterns within our bouncing ideas off others.
existing world. Take the time to pull a team 7. Involve the team.
together to discover new ways to help your 8. Ask your clients for their ideas.
customers and differentiate your business. 9. Embrace storytelling, visuals and
metaphors to bring ideas to life.
A FEW CREATIVITY TOOLS 10. Learn about different creativity
Ø Stanford d.School Design Thinking techniques and use them.
Ø Brain or question storming 11. Keep an ideas book to jot down
Ø Gamestorming your thoughts for new ways to do
Ø Mind mapping things.
Ø Edward De Bono - 6 Thinking Hats 12. Have fun coming up with ideas.
Ø Creative Whack Pack
JUST IMAGINE – WHAT IF:
you are the customer you are the competition you are your product you are the
obstacle you are the opportunity you are success you are time you are profit
you are a gift ……….. Just keep looking through different lenses for the difference that
makes the difference!