Page 39 - Energy and Ideas Get More Business 2023 v 2 flip
P. 39
fresh thinking
1. Creating competitive advantage and being 12. Nurturing curious ‘discovery’ mindsets and a
vital. culture that creates and ships.
2. Understanding and meeting the real needs of 13. Building a design thinking culture for
people – solve problems. innovation and delivering on great ideas.
3. Purposeful customer centric creativity that is 14. Championing creative confidence as a leader
engaging, playful and fun. of something important.
4. Contributing to the bigger ‘why’ in your 15. Managing your performance well and
business. optimizing your work^life
5. Tuned in and turned on talented teams who 16. Continuously learning, unlearning and
are passionate about their customers. upskilling to up your game.
6. Harnessing the best, most cost effective, 17. Embracing diversity, inclusion and equality
efficient way of running and growing a with bold coexistence to keep things fresh.
business.
18. Being bendy and bouncy - Adaptability,
7. Continuously creating new assets. agility and resilience.
8. Regularly shipping more new stuff. 19. New environments, new ways, new
opportunities and new solutions.
9. Adding value and having an impact.
20. Future fresh – embracing those megatrends
10. Always looking to find an easier and better and the opportunities they bring!
way to do it.
11. Imagining and delivering the ‘new’ and
‘unusual’ and ‘valuable’.