Page 41 - Energy and Ideas Get More Business 2023 v 2 flip

referrals

AND TESTIMONIALS

ASK FOR THEM

1. People like to help others – you are
doing a great job so ask for referrals. What are you looking for?
2. Make it easy for your customers to 1 Page description
promote you. Target Market
3. Explain how you market yourself, your
brand values, where you can add value Ideal Client Description
and give them the tools needed. Niche or Sector or Name
4. Get clear on what you are asking for Specific Opportunities
and be specific on what you are offering.
5. Identify your ideal customers
characteristics and create personas for What are you offering?
them - so that you can help referees 1 Page description
easily identify them for you. How you can add value
6. Ask them for their ideas on who would
be a good fit for your services. Information pack to email
7. Help your referees talk about what you
do - give them specific guidance,
information and support to tell your story. Testimonials
8. Say and show thanks for their support 1 Page description
whatever the outcome. Reciprocate when What do you want it for?
you can. How it will be used?
9. Keep them updated on how you get on. Is it ok to attribute them?
10. Make it a habit to give referrals too!