Page 12 - Scott Oldford FuturePROOF Guide 2025
P. 12
Their content doesn’t land.
Their audience is numb.
Their message is invisible.
Why?
Because the new game isn’t about being seen.
It’s about being felt.
The Collapse of Algorithmic Leverage
Here’s what you need to understand…
From 2016 to 2021, you could build an entire business off algorithmic exposure.
Post the right thing.
At the right time.
With the right “value stack.”
And boom—reach turned into leads.
Leads turned into clients.
But now?
The algorithms are no longer reward engines.
They’re attention prisons.
You don’t own your audience.
You don’t control who sees you.
And even when someone follows you—they might never see your content again.
In 2025, the average person scrolls through more content in a day
than they did in a full month just five years ago.
They’re not looking for more input.
They’re looking for a feeling they can trust.
Which means the entire model of building your brand needs to change.
Visibility ≠ Resonance
