Page 14 - Scott Oldford FuturePROOF Guide 2025

You’re not just another face in the feed.
You’re a fixed point in their inner orbit.

What Needs to Shift in Your Marketing (Right Now)

Let’s talk execution.

Here’s how you rebuild your visibility around resonance-first marketing.

1. Speak in Real Time, Not Just Evergreen

Evergreen funnels? Helpful.

But if every piece of your content sounds like it was written in 2021?

You’re irrelevant.

Speak to the now.
Address the current fears, economic pressure, cultural shifts, and emerging buyer
psychology.

Give people a reason to believe you’re paying attention.

In 2025, context is conversion.

2. Post for the Person Who’s Already Half-Sold

This is a mindset shift.

Don’t write content for strangers who need convincing.

Write content for the person who already wants to believe—but hasn’t found someone
who sees them clearly yet.

You’re not convincing skeptics.

You’re activating the ready.

3. Curate Attention, Don’t Just Capture It

Think of your content like a playlist, not a billboard.

Stop chasing that one “banger” that’s gonna blow up your profile.