Page 18 - Scott Oldford FuturePROOF Guide 2025

You might be calm and focused,
but your client is checking their bank account every other day, wondering why their
groceries cost 40% more.

You might be planning your next offer,
but your client is wondering if their job will still exist next quarter.

You might be optimistic,
but your client just read another headline that triggered a fear loop—and now they’re
holding onto their wallet like their life depends on it.

This isn’t just economic.

It’s energetic.

And if you don’t get that,
you’ll keep pushing messages that don’t land and wondering why “people just aren’t
buying like they used to.”

The Convergence Is Real

Here’s what’s happening right now (and why it matters):

- Inflation is eroding buying power. Even high-income buyers are re-evaluating
what feels essential vs. optional.
- Debt is tightening. Credit cards, loans, subscriptions—your offer is being
weighed against dozens of other decisions.
- Geopolitical tension is rising. War, political unrest, and global polarization are
triggering uncertainty and emotional fatigue.
- Institutional trust is at an all-time low. And that includes coaches, consultants,
“online experts,” and anyone who feels detached from reality.

When all of that converges, you get a buyer who is:

- More cautious
- More skeptical
- More distracted
- More emotionally overwhelmed
- And more likely to freeze instead of invest