Page 21 - Scott Oldford FuturePROOF Guide 2025

When you understand how external factors are shaping internal resistance,
You can speak to it before it becomes an objection.

That’s resonance.
That’s trust.
That’s leadership.

Ask Yourself…

- Am I building my business based on what's happening in the world or just what
worked for me last year?
- Have I adjusted my offers, positioning, and pricing to match today’s buyer
psychology?
- Can my business generate cash quickly if the market shifts tomorrow?
- Does my content reflect what people are feeling—or what I want them to believe?

Final Word on This Shift…

We are not returning to “normal.”

And that’s a good thing.

Because normal was unsustainable, overleveraged, hype-driven, and disconnected
from reality.

This new era?

Demands clarity.
Rewards depth.
And invites you to build something resilient.

Don’t be the entrepreneur who ignores the warning signs
and clings to models that only work in a bull market.

Be the one who builds the future infrastructure
while everyone else is still trying to get their ads to convert.

We’re not playing defense anymore.

We’re building businesses that work in any weather.

That’s what it means to be FuturePROOF.