Page 22 - Scott Oldford FuturePROOF Guide 2025

Want to Take This Shift Deeper?

If this section landed—and you’ve been feeling the weight of building in a world that
keeps shifting under your feet—here’s something I wrote during the hardest season of
my entrepreneurial journey.

1. Million in the Red

This isn’t a funnel.
It’s a field note from the edge.
I wrote Million in the Red during the year everything fell apart—and I had to rebuild my
business, my nervous system, and my identity… from zero.

If you’re navigating uncertainty, cash flow pressure, or just trying to hold it all together
behind the scenes—this will meet you there.

→ Read Million in the Red or Download the Digital Version

SHIFT 4: SAY GOODBYE TO BUSINESS AS USUAL

You know the feeling.

You launch the thing.
You follow the strategy.
You run the ads.
You send the emails.
You do everything that worked in 2020, 2021, maybe even 2022…

And now?

Crickets.
Ghosts.
Conversions that used to be automatic suddenly feel forced.

Here’s the truth most people are whispering but not saying out loud:

Most of the business models that built the online industry
are now wildly inefficient, outdated, or straight-up irrelevant.

Funnels are fizzling.
Course sales are tanking.
People are burning out trying to “launch” something that doesn’t land.