Page 23 - Scott Oldford FuturePROOF Guide 2025

And your buyer?
They’re not interested in another 97-slide webinar.

The game changed.

Not because the strategy broke.
But because the world shifted.

The Old Models Are Quietly Dying

Let’s call it like it is.

Here’s what’s not working anymore (or at least, not nearly as well as it used to):

- Evergreen courses that teach what AI can now summarize
- Funnels that rely on 14-step email sequences to convert someone who already
made up their mind 3 days ago
- Challenges that overwhelm more than they activate
- High-ticket group programs that feel detached, bloated, or generic
- Complex, automation-heavy backends that worked great when acquisition was
cheap, but now just drain energy and cash

These models were built in an era when:

- Attention was easier to hold
- Buyer psychology was more patient
- Trust wasn’t in short supply
- And we hadn’t hit peak content fatigue

But that era is gone.

You’re not crazy for feeling like “it shouldn’t be this hard.”

It’s not your work.
It’s not your value.
It’s not that “you just need to show up more.”

It’s that the container is cracked.

The model isn’t aligned with the moment.

What’s Replacing It?