Page 48 - Scott Oldford FuturePROOF Guide 2025

Many of us have audiences or communities that we have because we are in the online
space.

I believe we have such an opportunity, along with a responsibility to help our audiences
and communities grow and evolve during this time.

The best thing you can do right now?

Show up.

More than you think you need to.
More than feels convenient.
More than your ego wants you to.

Because in a world that feels uncertain—your presence is the offer.

The client doesn’t remember the bullet points from your curriculum.
They remember how you made them feel when everything felt like it was falling apart.

They remember the voice that calmed their nervous system.
The guidance that brought clarity.
The leadership that felt real.

You’re not here to sell features.

You’re here to help people feel safe moving forward.

That’s the job now.

And if you do that consistently, unapologetically, and with deep energetic integrity?

You’ll never run out of clients.

Because real leadership is recession-proof.
And presence will always outperform perfection.

Lead them.
And they’ll follow.

Not because they have to.
But because they trust you’re going where they want to go.