Page 25 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 25
SECTION 3
Brand Narrative, Positioning and Canvas
Say it so the right people hear it
Purpose
Ø To bring clarity and shape to your brand. Define your message and audience
with confidence, creativity, and intention.
Radically Useful Questions
• What do you want to be known for?
• What transformation do you help others make?
• What words resonate and matter?
• What’s your 8-word positioning line?
• What proof points or testimonials support your credibility?
• Who’s your audience — and what do they need to hear from you?
