Page 29 - Microsoft PowerPoint - LifeWork Workshop PlayBook
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‘Who Is It For?’ Worksheet



            This brings clarity to tone, platform choice, and content focus to sharpen the lens
            for your narrative.


            1. Who is it for? Who are your Ideal Clients, Partners and Sponsors?











            2. What do they need to hear from you?







            3. What do they worry about?







            4. What excites them?








             5. How do you want them to feel after encountering your brand?
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