Page 30 - Microsoft PowerPoint - LifeWork Workshop PlayBook

Brand Messaging Toolkit

Core Messaging

1.Positioning Line → 8 –12 word description of what you do and who it’s for. (e.g.
Helping reinventors reimagine, rewrite and live their story)
2.Tagline / Signature Phrase → Short, punchy identity anchor. (e.g. Brand you, future-
fit. Real, relevant, radically useful.)
3.About Me / Brand Narrative → 1–2 paragraph story that brings your brand to life.
4.Elevator Pitch (20–30 sec) → Clear, casual intro for networking, panels, podcasts.(“I
help mid-career professionals reinvent their work stories...")

Messaging Themes

5.Brand Pillars → 3–5 core themes or topics you talk about (e.g. reinvention, personal
narrative, visibility, tools for momentum)
6.Core Messages / Beliefs → Statements you repeat to anchor your POV. (e.g. “Your
story isn’t stuck — it’s in draft.”)
7.Tone of Voice Guide → What your brand sounds like: Friendly? Brave? Warm?
Coachy? Sharp? Direct?

Content & Communication Tools

8.Hashtags or Content Tags → For social visibility (e.g. #RadicallyUseful #BrandYou)
9.Talking Points → Use for panels, interviews, bios, pitch decks.
10.Call-to-Action Phrases → How you invite people to work with you or explore further.
(“Download the Play^Book,” “Join the Sprint,” “Start your Rewrite.”)

Optional Additions

Ø Proof Points (testimonials, results, before/after)
Ø Credibility Bio (3rd person)
Ø Speaker Bio (events)
Ø Social Media Bios (short, medium, long)
Ø One-Liner for Introductions (“Hi, I’m Kathryn, I help...”)