Page 31 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 31
1 Core Messaging
1 Positioning Line - What you do and for who
2 Tagline / Signature Phrase - Your punchy phrase or identity line
3 About Me / Brand Narrative - Your story and values in 1–2 paragraphs
4 Elevator Pitch - 20–30 second version of your brand in action
