Page 26 - Microsoft PowerPoint - LifeWork Workshop PlayBook

Outputs

• Draft Narrative and Language to go try out

• Brand Messaging Toolkit Core Messaging, Messaging Themes, Content &
Messaging Tools, Optional Tools

• Draft Positioning Line & Headline

• Personal Brand Canvas Overview (YOU – Narrative – YOUR AUDIENCE)

• What Matters Most Now?

Exercises

• Write a 200-word 'Brand Me' Ad — sell yourself clearly and creatively

• Draft your LinkedIn Headline or short personal intro

• Use the Personal Brand Canvas to capture key elements of your message, offer, and proof