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communicator  and  brand  Annual  about  to  Points  ongoing  and  say  a  tells  it  tell  to  crafted  well  show  then  are  they  who  and inspiring







                   a  strong  not  Power  continuous  they  and  –  example.  Leadership  and  and  in
                   as    is      what             say
                      a     snazzy          their       intentional.
                   role  build  This  a  about  where  matches  by  lead  of  compelling  they  -embodied
                   Leadership  to  crucial  people.  with  is  It  –  do  they  they  as  essence  inspiring,  what  in  –  it  live  to  -  Leader





                   The  is  engage  Roadshows  music.  dialogue  what  story  at  is  It  an  story  how  a  as  authentic.


                   and  things.  good,  say/  in  be  to  they  has  watch  but  it  tribes,  doesn’t  purpose  leaders  connected  work.  not  are  novel  tough  by
                   deciding  different  –  The  choice.  issues  needs  explain  soundbites  ‘real’  People  say  they  works  it  join  it  disillusionment  on  lacking  their  are  they  –  by  gets  opportunistic



                   because  models  their  biggest  the  There  to  call  of  series  and  now.  what  When  connect,  When  cynicism,  focus  sorely  deeply  and  behind  connected  do  they  distracted  going  as  customers.



                   Five  completely  role  –  of  sizes.  all  up  wake  a  earned  just  do.  follow.  increased  are  of  not  are  what  get  when  viewed

                   –       bad  one  of  by  is  right  not  they  people  and  aware  purpose  in  to  up  and
                   Five?  are  are  or  is  live  trust  –  what  spreads  mistrust.  an  who  likely  give  be

                   or      mediocre  gap  businesses  leadership  –  currency  it  organisations  are  the  intentional  can  employees
                   One     doing  Leaders  do  a  cannot  alone  Leaders  more  inspires,  engage  work  and  Despite  who  to  Leaders  more  trends,  and






           Leadership   and 5 Frogs                                                              16
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