Page 41 - Warwickers Communication Counts v2015
P. 41
message 41 COMMUNICATION MIX - MESSAGE
communication mix
Repeat your message using many different mediums, dependent upon your objective
and target audience. Repetition is vital – in advertising they expect to repeat a message
at least 7 times – take this as your minimum. Recognise with the increase in technology
use how much room there is for misunderstanding. Always check your communication
has been received, understood as you intended and acted upon.
Communication Methods We recall approximately...
Words = 7% • 10% of what we read
• 20% of what we hear
Vocal tone = 38% • 30% of what we see
• 50% of what we see and hear
Body language = 55% • 70% of what we say and do
• 90% of what we explain as we do
Actions speak louder than words!
Repetition Increases Understanding
• 1st time - 10% retention
• 2nd time - 25%
retention
• 3rd time - 40%-50%
retention
• 4th time - 75% retention 2 WAY
communication mix
Repeat your message using many different mediums, dependent upon your objective
and target audience. Repetition is vital – in advertising they expect to repeat a message
at least 7 times – take this as your minimum. Recognise with the increase in technology
use how much room there is for misunderstanding. Always check your communication
has been received, understood as you intended and acted upon.
Communication Methods We recall approximately...
Words = 7% • 10% of what we read
• 20% of what we hear
Vocal tone = 38% • 30% of what we see
• 50% of what we see and hear
Body language = 55% • 70% of what we say and do
• 90% of what we explain as we do
Actions speak louder than words!
Repetition Increases Understanding
• 1st time - 10% retention
• 2nd time - 25%
retention
• 3rd time - 40%-50%
retention
• 4th time - 75% retention 2 WAY
