Page 42 - Warwickers Communication Counts v2015
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42 COMMUNICATION MESSAGE MAPS message
communication maps
Message maps provide a consistent and repeatable methodology to think more strategically about
your key topics core messages. This process ensures they are aligned and delivered consistently.
Steps 1 to 3 are usually developed at a facilitated messaging session. The Map with 4 and 5 are the
outputs from the session. Once developed they serve as a blueprint for all communication on that
topic. They provide the basis for management talking points to make it easy for leaders to develop
their communications.
communication maps
Message maps provide a consistent and repeatable methodology to think more strategically about
your key topics core messages. This process ensures they are aligned and delivered consistently.
Steps 1 to 3 are usually developed at a facilitated messaging session. The Map with 4 and 5 are the
outputs from the session. Once developed they serve as a blueprint for all communication on that
topic. They provide the basis for management talking points to make it easy for leaders to develop
their communications.
