Page 40 - Warwickers Communication Counts v2015
P. 40
40 CHANGE COMMUNICATION MESSAGE message
change communication
People don’t resist change. They resist being changed! Peter Senge
If you want people to be aware - you inform them. If you want them to understand - you inform
and educate them. If you need them to accept something - you inform, educate and involve
them. If you want them to act differently - you inform, educate, involve and motivate them to
want to do it. If you want them to change - you inform, educate, involve, motivate and support
them through the change journey. If you want to engage them - you communicate effectively by
informing, educating, involving, motivating, supporting and most importantly leading them!
Degree of change required
Time and
resource
commitment
Engage Lead
Change Support
Act Motivate
Accept Involve
Understand Educate
Aware Inform
Employee effect Employer activity
The greater the impact on the employees the more you need to communicate with them
change communication
People don’t resist change. They resist being changed! Peter Senge
If you want people to be aware - you inform them. If you want them to understand - you inform
and educate them. If you need them to accept something - you inform, educate and involve
them. If you want them to act differently - you inform, educate, involve and motivate them to
want to do it. If you want them to change - you inform, educate, involve, motivate and support
them through the change journey. If you want to engage them - you communicate effectively by
informing, educating, involving, motivating, supporting and most importantly leading them!
Degree of change required
Time and
resource
commitment
Engage Lead
Change Support
Act Motivate
Accept Involve
Understand Educate
Aware Inform
Employee effect Employer activity
The greater the impact on the employees the more you need to communicate with them
