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                a  looking  why  make  be   first  of     is      engage  the
                contributes  are  –  being  and  business  the  to  has  It  PURPOSE  rates  retention  PURPOSE  to  Without  (Simon Sinek)




                that  people  for  narrative  of  world.  it.  put  higher  better  a  having  message  purpose.  people.

                story  more  reason  living  heart  the  in             to

                a                the  in       productivity,  engagement,  (Gallup).  as  powerful
                to  where  your  -  a  as  about  involved  successfully  common  something
                connection  world  a  more.  matters  head  and  it  see  it,  transparent  difference  a  be  to  want  who  improved  of  levels  transformation  millennials  relevant,  a  a  achieve  mean  to




                emotional  In  world.  it  heart  the  about  Talk  Be  make  to  people  those  by  profits,  improved  successful  especially  choice.  creating  to  has  it  –  Agenda?  Most people know what an organisation does but few know why they do it.




                an  the  belong  to  possible.  trying  that  put  employees  for  them  weak  your  on
                be  in     connecting  started.  are  way  case  satisfaction,  for  employer  crucial  unite  is  sit
                to  impact  and  as   a        increased  to            story  it
                needs  meaning  about  company  clear  you  how  in  business  enabler  matters  their  is  story  and  your  does


                There     positive  for  is   t  I  the  as  it  and  attractive  The     includes  customer  an  and   t  I  in  key  This     people  WHY  Where
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