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               is  by  bang  the  of  to  and  to  be  a  to  For  –  path,  new  to  to  can  you
               there  start  of  overview  deep  Lifecycles,  us  can  or  seek  are.  lifecycle  touchpoints  matters  return  seeking  What  doing  do  better?

               where  –  do  most  get  connectedness  an  go  then  events.  strawmen  allow  they  We  process  a  and  you  the  their  walk  the  what  –  i.e. personas  CEO,  you  it?  are  you  Where  it  do

               overwhelm  can  you  you  where  take  –  and  maps,  –  useful  perspectives.  person,  creative  whatever  on  –  stage  identify  doing?  manager,  millennial?  are  who  do  you  what  missing?  you  can




               of  much  for  buck.  the  systems  journey  specific  hassle  so  are  a  get  with  employee  life  to  you  different  talent,  –  do  How  from  is  What  How
               world  so  your  Recognise  whole  on  different  something,  –  empathise  the  each  research  are  for  mum,  Service  learn  stuck?

               a  always  looking  lifecycle/  focus  journeys,  reviews  service  example:  how  most  starter,  work  a  serve?  right?
               In     for      the       get           Be  visit  do  –   Be   you  get

               Experience  thinking  employee  your  joining  after  until  complete  perspective.  smooth  made  –  –  journeys  take  they  Some  work.  What  many?  story?  the  Does  silos?  by  live  you  journey  this  things  and  align?  each  whether  or mediocre  create.  you  some  –  people  their  about  Your  get  and  that  things




               Customer  same  the  Your  before  hires  one  –  alumni  their  than  rather  experience interactions/touchpoints.  of  series  a  others  once,  their  others  is  What  of  series  a  Do  brand?  On  do?  important  most  perspective  they  Do  influence  positive,  experience  equal  not  are  where  truth  mind  moments.  pivotal  first  these  the



               understand  then  –  employees.  for  from  path  potential  as  as  leave  from  bumpy  overall  one  of  lots  is experience  take  they  doing  in  day  function,  one  experience?  or  up  your  with  you  say  the  are  people's  your  businesses?  can  is  the  by  touchpoints  of moments  their  up  –  find  to  is  Finding  right.  difference.




               you  Strategy  applies  life  a  business  they  experience  a  Often  ride.  is  of  That  some  every  cover  they  joined  it  align  you  what  what  from  your  business  touchpoint  negative  make  experience  objective  them  a  make
                f  I  has              This     up   do  Is  it         A      All  are


             Lifecycles and







                   Journeys
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